Reviews impact your dental practice.  Whether you have any reviews for your business or not, reviews impact your business.

Here’s the four ways that reviews impact your practice.

Staring With Reviews

People look for companies with reviews in order to determine the companies they will consider purchasing from.  In this scenario, the potential patient doesn’t start with your website or a google search, they start by looking at reviews.

If you don’t have any reviews (or you only have a few), you are likely missing out on new patients.

Reviews Are the Deciding Factor

People use reviews to make decisions as to what dental practice they will choose.  In this scenario, they have found your company and decided to do some research.  They will probably look at your website, but independent reviews are the factor that interests them the most.

Places that these potential patients visit usually include your Google My Business page and Facebook business page.  They will look at your reviews and determine whether they will do business with you or not.

Reviews Impact SEO

Google uses a lot of different factors to determine where you rank on Google’s search engine results.  For local businesses, reviews impact rankings.  The more reviews you have, the better it is for your business

Great Website Content

Reviews make great content for your website.  The great part is that you don’t have to think about writing anything either.  All you have to do is choose the reviews you want to be on your website.  If you are using a good review and promotion management tool, you can even have the best reviews, automatically put on your website.

What About Bad Reviews?

While this blog post isn’t about bad reviews, it does need to be addressed here, at least in brief.  Lots of businesses are scared of anyone saying anything bad.  Here’s the reality though.  You generally don’t have ask someone to give you a bad review.  Most people who are happy with you will never give a review unless you ask them.

People don’t expect your dental practice to be perfect.  Ask lots of people to give reviews.  If you are doing a good job, you will get lots of good reviews.

You may get the occasional negative review.  That’s OK.  People don’t expect your dental practice to have perfect reviews.  They know that there are some people who will never be satisfied with anything.

How Do I Get Reviews?

Ask.  It can be as simple as that.  Ask people to give you reviews.  Don’t expect that a lot actually will, but you don’t need a lot.  If you are a small dental practice and you are getting 3-5 reviews a month, you are doing pretty good.

If you want help getting reviews, there are tools to help asking your patients for reviews.  At Elevate99, we can assist with helping you get reviews and managing reviews.  Please contact us for help.